Backup Blog Posts

By Adam  |  13 Apr 2016 12:00:00

When done well, content marketing is a good way to increase traffic on your eCommerce website which should also help to increase sales. One thing you need to ensure so that your content marketing goes well is that you are able to stick to a regular schedule. If you're writing things which your customers will enjoy, sticking to a regular post schedule will mean your customers will know when to come back (and when they do, maybe they'll make a purchase!)
 

The problem is that it can sometimes be tricky to stick to a schedule. If your business has not yet gown enough for you to be able to afford to hire a blogger, then you will presumably have to update your blog yourself, in between all of the other vital things you'll be doing to maintain your business. Understandably, this will sometimes mean that you won't be able to stick to a schedule. However, if you say on your site "new posts every Monday and Friday!" (or something like that) and then you fail to live up to that promise, you'll have let your customers down and they may worry that you'll do this in other areas too. This is why you should always have a supply of backup blog posts.
 

If you have some time on your hands and are feeling especially productive, then a good idea would be to write a few blog posts which you don't post, but instead keep to the side for days when you're low on time. The only thing to keep in mind with backup blog posts is that they'll have to be "evergreen" and not tied to any specific event in time; if you report on a piece of current news, you can't save that for a backup blog post! So I hope that gives you a good idea of what you can do to help your content marketing run more smoothly. However you manage your content marketing, I hope it will be a success!