Mobile eCommerce Grows

By Adam  |  10 Oct 2015 12:00:00

Today wouldn't be the first time that I've spoken about the growing popularity of mobile eCommerce (or mCommerce) and it almost certainly won't be the last! Why is that? Because mobile phones are used by virtually everybody and, if you ignore them, then you are actually doing something which will hurt your business. The most recent figures show that an enormous 52% of all eCommerce traffic comes from people using their mobiles! If you don't do anything to accommodate mobile users, then you are potentially ruling out over half of your prospects!

 

So what can you do? Well, are you familiar with responsive web design? If so, excellent, I am sure that you have taken care to ensure that your own eCommerce website is responsive, but, if not, don't worry! I shall explain responsive web design in a simple and easy way. A responsive website responds to what the customer is using to access it by altering itself accordingly; things will look a little different on a mobile phone, for example, because mobile's (or smartphone's) have different sized screens and so this is how they would be accommodated by a responsive website design. Of course, it's not just mobiles, but also tablets and potentially even smartwatches which need to be prepared for and all of this needs to be kept in mind when it comes to your website design.

 

With any business, you need to be sure that you are accommodating as many potential customers as possible and this is just one of the many ways that you can do that. The more people who can access your website in a nice and convenient way, the more likely you are to encourage more sales. So I hope that you will keep that in mind and that your eCommerce website will continue to grow and be successful.

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Adam
RomanCart Content Expert
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