Psychology of Websites

By Adam  |  12 Sep 2016 12:00:00

This is where psychology is.

Your website is the perfect place to showcase your brand. Accessibility, colour, font, pictures… pretty much everything on your website has to be thought about carefully. If eBay was clunky to use and looked terrible with a mash-up of multi-colours, would it be as popular? Probably not. Therefore, when designing your website every detail is important and it is definitely worth thinking about the psychology behind web design. Here are three things to think about while designing your website.


1) Content
You will want to ensure that your site is easy to use. Posts, pictures and tabs scattered everywhere will not only ruin it aesthetically, but will make it hard to navigate. In addition, a site which is all words is going to overwhelm your customers and so it crucial to get the correct ratio of images to text. Ultimately, you are going to want to display content and so a way to keep your viewer happy is by using white space. White space could be a corner or somewhere between one post and the next. The point of white space is a blank section of the page where your reader can breathe in-between content.


2) Colours
It sounds silly, but choosing the correct colours can be tough. You will want to choose colours which represent your brand. But, you don’t want them to clash and you want to give off positive vibes. Red has negative connotations of danger. For instance, red might not be the best way forward for a family owned business which sells organic tea. Green however, denotes safety. Blue is a sign of stability and trust, whereas purple symbolises luxury. If in doubt, a nice professional black usually does the trick.


3) Font
Again, it seems quite simple, but font can be easily overlooked. Your website will undoubtedly have words on it and so you will want to make sure that A) these words are a good size and B) they can easily be read. If you can’t easily see anything engaging within the first few seconds, then it is likely they will leave the page. Similar to colours, different fonts will carry different messages.  If you are a serious law firm, then a fun font like Comic Sans, probably isn’t the best font to use. If in doubt, you can’t go wrong with a serif font like Times New Roman. Serif fonts are easy to read and look professional.

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About the Authors

Adam
RomanCart Content Expert