How to Market An Online Fashion Business

By Adam  |  4 Nov 2016 12:00:00  |  Full article...

Your amazing fashion range. You'd think with modern technology that marketing would be incredibly easy nowadays, but it's not that simple. Your potential consumer market has already been oversaturated with adverts stalking their social media pages, their commute to work and their media outlets. Somehow or another, your business needs to derive a strategy to stand out from the crowd and create a memorable brand for the right reasons. Here's some great advice to break through

How to Keep Your WordPress Site Safe

By Adam  |  31 Oct 2016 12:00:00  |  Full article...

It's all about that computer safety. What do we associate with the word “hacker?” Personally I imagine Elliot from Mr Robot running around and hacking into big corporation data in a gambit to change world order for the greater good. However, in reality, the truth is hackers are mainly out there for the money. 30,000 new websites are attacked daily and if you aren’t taking the correct precautions to protect your website, then you could find yourself passing malicious

The Importance of Meta Descriptions

By Adam  |  24 Oct 2016 12:00:00  |  Full article...

Write it in. A meta description is the small piece of text that can be found under any listing that comes up on a search engine. So, you'll have the title of a site and then after that you'll have about 150 characters on what you'll find there. Do you ever search for your own site to see what your meta descriptions look like? Or even to check that you have them at all? If not, you really should! Today I am going to talk about the importance of meta

Free to Use Images from Pexels

By Adam  |  21 Oct 2016 12:00:00  |  Full article...

Like "Pixels" but with an 'e'. Content marketing is something that can be enormously beneficial to owners of eCommerce websites. Not only is this a good way to keep your site fresh in the eyes of search engine algorithms, but it also gives people a reason to keep coming back to your site and provides you with some useful things to share on social media. But one thing that's pretty important and which a few people actually neglect to do, is including images in every

Use Facebook for Business with Workplace

By Adam  |  17 Oct 2016 12:00:00  |  Full article...

Sounds good. Facebook is a fantastic platform for businesses to use when they want to promote themselves and to reach people. Some people have had a huge amount of success through their Facebook marketing and it is by no means something to be ignored. However, despite all of its business credentials, Facebook is also a fantastic platform for socialising, chatting with your friends, posting updates about your life and looking through people's photos. As you can imagine, when people

Monitor SEO with SEMrush

By Adam  |  14 Oct 2016 12:00:00  |  Full article...

That's SEMlush! SEO. That's something which all website owners strive to obtain: a site which is perfectly optimised for search engines. The problem is the rules for obtaining and maintaining high search rankings are so mysterious and elusive that a lot of people will struggle to see whether or not they've done any good (or, on the other hand, if they've done anything bad.) Tools like SEMrush make it a lot easier for you to see how well you're doing in SEO terms and

Sharing Content on Facebook

By Adam  |  3 Oct 2016 12:00:00  |  Full article...

Much like Google, Facebook has a complex algorithm which you need to work around if you want people to be able to find you. If you have a business page on Facebook, then there will be many artificial constraints on you which will stop your posts from reaching as many people as possible. The reason this is done, is to persuade people to pay for Facebook's post boosting service, which will help you to reach a lot of people if you can afford it. However, if you're not too keen on paying

How to Measure Success on Social Media

By Adam  |  29 Sep 2016 12:00:00  |  Full article...

The hands of somebody doing social media. Social media marketing can be a really good way to drive traffic to your eCommerce site and can really help in terms of brand awareness and lots of other things too. The problem is that social media marketing doesn't always directly turn into conversions, which causes some people to incorrectly assume that it is not a very valuable or that their campaigns have not been sucessful. In today's blog post I would like to talk a little about

Psychology of Websites

By Adam  |  12 Sep 2016 12:00:00  |  Full article...

This is where psychology is. Your website is the perfect place to showcase your brand. Accessibility, colour, font, pictures… pretty much everything on your website has to be thought about carefully. If eBay was clunky to use and looked terrible with a mash-up of multi-colours, would it be as popular? Probably not. Therefore, when designing your website every detail is important and it is definitely worth thinking about the psychology behind web design. Here are three things to

Easy Links for SEO

By Adam  |  2 Sep 2016 12:00:00  |  Full article...

You need lots of links to your site. When running an eCommerce website, you want to be coming up at the top of as many search results as possible - when you're a new business, coming up in search results could be a really fantastic way for you to reach new people. But getting yourself to the top of search results is difficult: not only do you need to have a high quality website, but you also need to have a nice set of links leading back to your site. In today's blog post I am

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