Responsive Web Design

By Adam  |  17 Nov 2015 14:00:00

If you want your eCommerce website to be as effective as possible (and of course you want that) then you'll need to ensure that it makes use of responsive web design. But what does it mean for a website to be 'responsive'? Well, doubtlessly a good number of you will know exactly what responsive web design is, but for those who don't, allow me to explain: a responsive website will respond to whatever it is that a visitor is using to view the site. Does that make sense? So, a responsive website will adapt to fit smartphones, tablets, laptops and whatever else a person might be browsing on.


Responsive web design is very important for several reasons. For one thing, in today's world it's becoming more and more common for people to visit websites on their different devices; everything is capable of connecting to the internet and before long you'll be having a quick internet browse on your toaster while your bread's doing. Because of this, it's best to have a website which is ready for anything. If a customer comes to your website on their smartphone, but it's clear that the website is supposed to be viewed on something else, this could well lead to frustration and frustration seldom leads to sales!


The one thing to remember in all circumstances is that you need to accommodate the customer. You always need to be thinking about what pitfalls and confusions your customers might encounter as they attempt to make purchases on your site; predict as many of them as you can and take steps to counter them. Responsive web design is a good way to make your website as user-friendly as possible, so when you're choosing your website creation tool, this is certainly something that you're going to want to keep in mind. The easier it is to buy from your website, the more people are likely to do so; the harder it is to buy from your website, the more likely people are to get confused and give up half way through. Whatever you do, I hope that your eCommerce website will appeal to a lot of people and make you a lot of sales!

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