How to Monitor the Popularity of Your Business

By Adam  |  7 Oct 2015 11:00:00

If you've got a new and upcoming business started, you're doubtlessly going to want to know each and every time somebody is talking about it. Either people will be writing excellent things about you and the services that you offer, and reading it will give you a nice boost of confidence (and something to draw others' attention to and quote for your own purposes) or you'll read something negative about your business and be able to use it to see your business's faults and take steps to improve.

But the thing is, the internet is huge and you can't possibly comb through everything to find all of the references to your business! Even Google searching might not help you this time. So what can you do? Well, while Google searching may not be able to help you, Google Alerts just might! Basically, with Google Alerts, you can set up special alerts so that you will be emailed if and when there is content posted online which features references to your business. In the early days of your business, it may not happen all that often, but it would be good to know whenever it does!

So, setting up a Google Alert for your business could be a very good idea. If you've got a lot of followers on Twitter, for example, but you're not too sure that many of them are actual paying customers, then sharing pieces of content by others which describe how wonderful your business is might be just the thing to win them over! On the other side of things, if somebody has a huge criticism of you it would be great to respond in a way which would make that criticism invalid (meaning they might even take it down). So, as you can see, this will be a very useful resource to you.