Back in the day some of the best ways to market a business would be by putting an ad in the yellow pages or putting up a business card in a local shop. (Oh, how everything was very different back then.) Over the past decade the masses fled to the internet and now well over 1 billion people are active on Facebook, over 400 million use Instagram and 320 million are on Twitter. Therefore, it is safe to say that social media platforms are definitely worth advertising on. If you still can’t
Keep these in mind when you get to work.
Every eCommerce business owner should strive to have good SEO: make sure that your website is well designed, is full of well written content and is easy for customers to use. All of those qualities are things which Google values highly and, as such, they will rank sites which have those qualities on the front page of search results. But SEO isn't just about having a good site, another enormous factor is how many links back to your site you
The classic Snapchat ghost.
The internet is an ever-evolving world and if you are trying to market yourself online, you always need to keep up with what is current and trending. There's always going to be new trends, new technologies and new websites coming up and if you don't keep up with them, you'll miss out on reaching lots of potential customers. Sure Facebook and Twitter are both great avenues on which to market yourself, but new things, like Snapchat, are also growing
The Olympics has been in full swing this week, and while some of us may have enjoyed watching the events in the comfort of our living room, business entrepreneurs have been busy flooding their social media accounts with their marketing campaigns and ads. Their attempts at swinging the public have not gone unnoticed, and as ever in the game of marketing, some campaigns have worked much better than others.
Nike have outreached the public through multimedia tools including social
BlogDash was a service which helped to connect website owners with bloggers – the bloggers would then be paid to create content about the websites that commissioned them, gaining money in the process and helping to boost the value of the sites they linked to (and also helping to raise awareness.) This may all sound like a good way for bloggers and business owners to make connections, but Google views sponsored blog posts as a form of link buying, which they are staunchly
It can be pretty good.
Trying to have good SEO is hard; there are so many things to do which can potentially help and so many things which can potentially be harmful. Trying to get things right can often feel like you're just doing random things to appease the great SEO gods, but there's one thing which is probably the most important part of SEO: having lots of links back to your site. Search engine algorithms use these as one of the biggest deciding factors when determining site
He is rich.
Jeff Bezos, the founder of Amazon, is now the world's third richest person with his fortune being as high as £49.5 billion! That is an insanely huge amount of money and something which simple bloggers like me and small business owners like you can't even begin to wrap our heads around - you couldn't spend that much money in a lifetime if you tried! But, really, this shouldn't be too surprising when you consider the fact that almost everybody orders from
Some actual water.
Any eCommerce website is going to need to have lots of professional images on it, but these are tough to get. Either you're going to have to hire a graphic designer and/or a photographer to create them for you, or you're going to have to have the skills to do it yourself, either way, professional images are valuable assets and something for you to be protective of - you don't want anybody to steal your images and use them for their own purposes (especially
Not that professional.
There are a few small things a person can do to help make their business look more professional – they're mostly small things, but a surprisingly large number of people tend to disregard these rules. In today's blog post I would like to take you over these few small things which can help to make you look just a little more professional and give you just a small extra dose of integrity. Here are the main points:
A Professional Email Address:
Does she look happy?
It's because she just read a blog post with
captions on the images.
When blogging, you're doubtlessly going to want to use some images because if you don't, it will be worse for customers and worse for SEO. Images help to break up a piece of content and make it more digestible, but one thing which you should always try to do (and which a lot of people do not do) is include captions on your images.
So what's the benefit of adding
Every website owner wants good SEO - it's essential if you want to make money on the internet! With poor SEO, your website will rank lowly and nobody will find it and if nobody will find it, what's the point in it? I guess maybe if you were just keeping a personal blog it wouldn't be too bad, but for an eCommerce website, particularly one which you're spending money on, you need to make sue that it as search engine friendly as possible. But how can you know how well you're
This is what your two websites would look like,
if they were people
Have you ever thought to yourself "Why have one eCommere website, when you can have two?" probably not, because that's rather a silly idea, but there is some legitimacy to the idea of setting up a second eCommerce website for yourself. It's quite an advanced strategy which will require an awful lot of time and effort, but it is potentially something which could pay off quite nicely, if done
You want your blogging to get you some-a this.
One struggle which every content marketer will know, is getting the balance just right when trying to make a piece of content both informative and enjoyable to read. On the one hand, you're keen for your writing to be enjoyable and informative and your inner artist will get quite fond of a piece and not want to stuff it with sales incentives - on the other hand, this is business: if something isn't going to make you any money, what
The Skype logo, proud and true.
A lot of small businesses cannot afford to rent offices, which can often cause a lot of difficulties for those small businesses who have a few employees. Communication via email can be slow, things can go into spam boxes and having to communicate over the telephone can be quite expensive once the phone bill comes in. This is where Skype can be so helpful – it's one of the most convenient ways for businesses without offices to
Content marketing is vitally important to anybody who runs an eCommerce website - whether you're just fully optimising the content on your homepage or are trying hard to produce high quality blog posts, content is going to be something you should be very conscious of. "Content is king," they say and the reason they say it is because content is such an important factor to the algorithms which determine how highly your eCommerce website is going to rank in search
This person had a poor work-life balance.
As the owner of a business, especially if you're running a single person operation, it's possible that you might allow your work to become your whole life. In today's blog post I'd like to take the time to talk about maintaining a good work-life balance - this is something which is not only important to your health, but also important to the health of your business and something which all business owners should be conscious
Social media marketing is a very effective tool for reaching and engaging with new and potential customers. Twitter is fantastic because, for no cost at all, you can browse through hashtags and other people's followers to find and target specific people who you think could become customers. But how do you do something so effective on Facebook? Well, I'm afraid you're going to have to pay...
Don't get me wrong – I'm not going to charge you to access this
Weebly is something which many people use to create their own website and it can be used with RomanCart to make a good eCommerce site. Weebly is just so easy to use that it's appeal is very broad – you work with templates, but you can change backgrounds and drag and drop boxes to make putting your site together very easy. It's no wonder that so many people use it when you consider how user-friendly it is!
If you built a site on Weebly years ago and have since
Our friend, Twitter
Social media marketing is an excellent way to keep in touch with your existing customers and a great way to reach new ones too. Twitter is one of the most popular social media networks and, as such, most businesses are using it as part of their social media marketing strategy. The only downside of Twitter is the fact that you are limited to a only 140 characters for every post - this sometimes makes it difficult for you to get across what you want to
Doing Hard Study on Stats
The owner of an eCommerce website will have multiple reasons to use different SEO tools - maybe you want to see how well your site is doing and how well optimised it is? Maybe you're trying to get some links on another site and you want to gauge how valuable they'll be? Either of these things could provide you with very beneficial information. Using just one SEO tool will also provide you with some good, useful information, but using more than one is
It's a tough life for a musician - you have to dedicate yourself to years of training and practise and then, after that, the music industry is something which is really hard to break into. Many my decide to go independent - to produce and distribute your own music is very rewarding, but then, with thousands and thousands of people all trying to do the same thing, it's easy for your voice to be lost in the crowds. RomanCart might just be able to help solve that problem.
Forums actually provide an excellent place for lots of business owners to promote themselves, but this is also a technique which you'll have to be quite careful with. If you sign up to a forum, make a thread and say "Hey, I've got a business and it's great and you should all buy from me" then that thread will just get instantly deleted and you're account will probably be flagged and they may even block your IP address so that you can never join again. But there is a
One thing that anybody with a website of any kind needs to be conscious of is duplicate content. Duplicate content is one of the things which most search engine algorithms look at for as a reason for a website to rank more lowly – this makes perfect sense, because they don't want the first page of their searches to bring up multiple options displaying the exact same thing! The most obvious forms of duplicate content come from stealing content and buying pieces from writers who sell to
If you're looking to increase traffic and incentivise sales on your eCommerce website, you might like to start offering customer giveaways. While it may sound counterintuitive, occasionally offering things for free might help to give your site just the boost that you'd hoped for – but of course, you have to be sure that you're acting in moderation and not doing anything which could be a detriment. So here are some of the best ways and the best times for you to offer giveaways
When somebody has a question they want answered, these days they'll get their answer with the help of an internet search. When you write a question into a search engine, then you are most likely to find pages on websites like Answers.com where somebody else has already asked that question (and had somebody answer it.) Questions like these are the sorts of things which will get searched for on quite a regular basis, so if you were to answer those questions, you'd potentially be doing a
If you're running an eCommerce website, then one thing you need to be conscious of is that your site is as fully optimised for search engines as possible. It can be tricky and time consuming to manually go through everything on a page to make sure that it's up to a certain standard - there are lots of things to keep in mind, many of which you may not even be aware of. With all of that in mind, you might be very happy to hear about a browser plugin called SEOquake which can
A good form of loyalty rewards for your customers is if you do something to acknowledge their birthdays. You could add an optional field to get a customer's date of birth whenever they buy something from you - they are likely to assume it's something to do with selling only to people over the age of eighteen (or something like that) but then, actually when their birthday comes along you send them a special birthday promotion as an email - this could be a special limited time voucher
Having as many links as possible back to your eCommerce website is a good way for you to increase traffic. The best kind of links are those which are posted in articles on other sites, because these have a lot of authority and search engines respect them. However, it can be difficult to get good, strong links back to your eCommerce website and so, if you don't think you have the capacity to get this most powerful links, here are some tips for low level link building.
If you run an eCommerce website, then one thing that you may be looking for is free images. Blog entries, social media posts, emails and more are all going to require professional photography, but that's not something everybody has access to! You can't just take images from Google either, because there are all kinds of copyright issues which could get you in trouble. If you do struggle to find images for you to use for your site, here are three of the best places for free
When you run an eCommerce website, you want its design to be as attractive and user-friendly as possible. If somebody comes to an online shop which has been really badly put together, they're not very likely to be incentivised to buy anything, are they? So if you're building your site and are a bit worried about what looks good and what doesn't, here are some of the most commonly made web design mistakes - they're easy to avoid once you're conscious of
If you want to start selling online, then you're doubtlessly going to be looking for the best solution for eCommerce - obviously there are lots of options out there and you want to be sure you're making the right decision. In today's blog post, I'd actually like to make the case that RomanCart might just be the best solution for eCommerce.
A lot of the other services out there will have you build an eCommerce website from scratch using generic template tools.
The most difficult thing about content marketing is probably the fact that you have to keep coming up with new ideas for content. Coming up with new content ideas is going to be especially difficult for people who are not naturally creative. But, worry not, because for any days where you're struggling to think up content ideas, you can instead rely on a content ideas generator. Here are two of the best content idea generators available online.
Klock Work's Infographic
Loyalty schemes are a good way for you to encourage people to keep returning to your eCommerce website. The most common form of loyalty scheme is that of the rewards card, but things don't need to be done in that very conventional way. One form of loyalty rewards which has been growing in popularity recently is gamification. For today's blog post I would like to go over the idea of gamification and how it can help to incentivise sales.
So what is gamification? Well, quite
When running an eCommerce website, one thing you're going to need for everything to look good and professional is some good image manipulation software. Things like logos, banners and images for social media are all going to need to be professionally worked on. Microsoft Paint just won't cut it for a lot of things. What everybody likes to use is Adobe Photoshop, because that's probably one of the most comprehensive packages; but because it's one of the most comprehensive
It can be a tough world for small business owners - so much competition from international corporations, so much trouble building up brand awareness and trust from your customers. But do you know what else makes things harder? Not having any kind of internet presence. For today's blog post I would like to explain just why it is that small businesses need to get themselves a website, though, since the list of reasons is so enormously long, this will be more of an overview.
There's been a little bit of exciting news for social media marketers! Hootsuite has recently been upgraded so that it now includes video integration! Hootsuite has provided an easy dashboard for people to use to manage their various social media accounts for years, but until now it hasn't worked with YouTube and has not included things like Facebook and Twitter videos, but thanks to this new update, the Hootsuite package is now even more impressive. This should do a lot to help save
Social media marketing is something which you don't do a vacuum. What I mean by that is that you need to be aware of what is going on on each social media network as a whole. Social media sites aren't a place for you to post an endless stream of self-promotions, they're a place for you to engage with others and to be part of a community – as a result of that, you’ll make more sales. But the thing is, you have a business to run; how do you have time to find out what's
Content marketing: a perfect way for you to increase traffic to your website by being an upstanding member of the online community and producing something worthwhile. But the question is, how can you be sure that you are producing good content? What is good content? These are good questions and things which any content marketer should know the answer to, so for today's blog post I'd like to offer a quick guide to producing good content.
A good rule to think of
For content marketing to be at its most effective, one thing which you should really be doing is outreach. For those who don't know what is meant by "outreach" allow me to explain: when I say "outreach" I refer to the process of contacting other websites and asking them if you can have some of your content posted on their site. In today's blog post I would like to explain how best to do that. It's always a good idea to write pieces of content for websites
When creating content for your eCommerce website and for your social media feeds, it can be hard to determine what your customers would like to see from you. You want your posts to have as broad an appeal as possible, because the more people like something the more likely they are to share it. With this in mind, have you ever considered using popular culture in your marketing?
Pop culture, by it's very definition, is popular and so pieces of content which relate to it are going
When done well, content marketing is a good way to increase traffic on your eCommerce website which should also help to increase sales. One thing you need to ensure so that your content marketing goes well is that you are able to stick to a regular schedule. If you're writing things which your customers will enjoy, sticking to a regular post schedule will mean your customers will know when to come back (and when they do, maybe they'll make a purchase!)
The problem is that it
For your eCommerce website to become a success you're going to need as many endorsements as possible. You want to try and raise your brand awareness so that lots and lots of people will have heard of you. You know what would be a good way to get your website just a little better known? An article in the local newspaper. In today's blog post I would like to go over some of the things you can do to get yourself in the local newspaper.
If your business is doing quite well, but
A shockingly large number of people aren't really that careful with their computer files. If you were out and about with your laptop in a bag and that bag fell in a river, how badly would you be set back? For sure, the cost of replacing a laptop is always going to be frustrating, but would there be any irreversible damage? If so, it sounds like you aren't backing up your files safely enough! In today's blog post I would like to go over some of the best ways to backup your
People use their smartphones more and more as time goes by and Snapchat is a social media network exclusively accessible via smartphones. Snapchat is growing in popularity all the time and is used by around one hundred million users every single day! So you can see why marketing over Snapchat is something which a lot of businesses like to do. So if you did want to branch out onto another social media network, then maybe you should consider Snapchat. In today's blog post I am going to
When you run an eCommerce business, there's no doubt that you're going to have to create an invoice for somebody at some point. If you're after a simple, easy to use invoicing system then I would like to draw your attention to Hiveage, which is a very good invoice creation system. As you are required by law to have invoices of things you are paid for, it would be a good idea to take a look at Hiveage. Here is a link to their official site.
Hiveage is very user-friendly
Today is April Fools' Day. A lot of content marketers will be using the opportunity be a bit creative and make up a fun lie to write about. Loads of businesses like to do an April Fools' Day jokes, even Google, and you may well be thinking over a few things that you could do as a joke from your own business. Well, if you are thinking of April Fools' ideas, then I want to tell you something: don't ever do it! The consequences will be disastrous.
You see, it is actually
Starting up an eCommerce website and selling products online can be an excellent way to make money. Many people have created eCommerce websites with RomanCart and now use the money they generate with their online shop as their sole source of income! But if you're going to have a successful online business then you're going to need to have a unique selling point. Why would people turn to you over any other website? If you're about to start up your own eCommerce website, or already
Content marketing is one of the best ways for you to help increase traffic to your website (I wonder how many time's I've said that?) and one important thing with content marketing is sticking to a regular update schedule. Sticking to a schedule means that people know when to come back to your site if they enjoy your content and it also means you'll continue to rank highly in search engines due to the regular supply of fresh content. This is why it's a good idea for you to have
When doing content marketing of any kind, one thing which you should always try to include is a call to action. Including a call to action in any piece of content increases the chances of people engaging with you and the more people who engage with you, the more trusting your business will appear to others and the more sales you stand to make. Sadly, making a call to action can sometimes be tricky.
If you do struggle to think of a call to action for your pieces of content, then
Picture this; RomanCart has added eCommerce functionality to your beautiful website. It is just how you pictured it. Online sales are good, fantastic even, but you wouldn’t mind a few more customers. After all the products you are selling are pretty darn awesome and you have been saving up to buy that new car. 'How can I convert more visitors into customers though?', did I hear you ask? Well, wonderful WordPress plugins like OptinMonster could be the answer.
Back in the eighties a good way of advertising was having a phone book advertisement. As the years have rolled by and our technology has gotten smarter and more efficient, nowadays one of the most valuable marketing tools is having a website. If I need to take my cat to the vet, I can guarantee I will Google search “good vets in [insert local area]"” to find the answer and I am sure that most of the population do the same. But websites are expensive or consume a lot of
One thing that all owners of eCommerce websites want is for more people to start buying from them. But what can you do to get yourself more customers? How can you make your eCommerce website as appealing as appealing as possible? Well, there are lots of things you can do to make your eCommerce website as attractive to potential buyers as possible and in today's blog post I'd like to talk to you a little about obtaining customer testimonials and using them to promote your
YouTube is probably the world's best known video content sharing site. I'm sure I don't need to tell you that though, because if you're a regular user of the internet, you probably see people sharing YouTube videos all the time. You probably go to YouTube yourself whenever you want to see an internet video. Therefore it should be no surprise that a large number of businesses are using YouTube for marketing purposes. But do you know how to make sure a video you upload gets
When you're doing content marketing, there will doubtlessly be times where it will be appropriate for you to link out to other websites. Maybe you'll be writing about a news story and you'll post a link to act as a kind of source. Maybe you'll be writing about a website you think is cool (and you think your customers will think is cool too) and will put in a link to that website. Linking is just a natural thing that's done on the internet. It would look suspicious if
When running an eCommerce business, content marketing is a great way to reach new customers and to persuade people to regularly return to your site. However, content marketing takes time and money: two things which owners of small businesses might not always have. If you're the owner of quite a small business, one thing which you might like to try doing, is creating several blogging personas as this could potentially help your business to look more impressive and for your content marketing
All owners of eCommerce websites will want their businesses to rank highly on Google searches. But how can you ensure that this will happen? Well, there are lots of ways you can go about it actually. In today's blog post I'd like to talk to you a little about submitting your pages to Google. This is something you should be doing and something which can help to build the search rankings of your website, so read on if you don't know anything about it.
If you do content marketing for your eCommerce website, one thing you might well like to consider is trying to get some of your content published on websites beside your own. If you've got a lot of links leading back to your website, you're more likely to come up highly on Google searches. But how can you get your content onto other people's websites? Well "outreach" they call it and you just basically need to contact them and pitch them your work. If you're a bit
When you run an eCommerce website, what you want is for loads of people to be able to find you and the best way you can do that is by having good SEO. You can have good SEO by having meaningful, well-written content on your site, having good web design and by making strategic use of keywords, but another thing that's good for SEO and something which is a little out of your control, is having lots of links back to your site on other websites. Google (and let's face it, they're the
If you're doing content marketing for your eCommerce business, then the one thing you really want is for people to read your content. You could have a really superb piece of content on your site, something which would endear anybody who read it... But then, if nobody read it, it would do nothing. Just because a piece of content is very good, does not mean that it will definitely be found. So what can you do to increase the chances of people finding your content? Well, one thing you might
Mother's Day is now getting very close indeed. What will your business be doing to acknowledge it? This year, Mother's Day will fall on Sunday the 6th of March, so that's just a little over a week away. While it's certainly not anything like Christmas day in terms of sales spikes, Mother's Day is still a good thing to do a lot of marketing for. If you did lots of Mother's Day promotions in the week before, this could hopefully encourage people to buy from you for
Content is a very valuable thing. Once you produce a good piece of content, it will always be useful. If, for example, you produced a very handy infographic which contained some deeply useful information, then that would be just as valid on the day of its creation as it will be in a year's time. This isn't the case 100% of the time: if you wrote a news report on something, then this would only be relevant around the time that you wrote it, but afterward nobody will really be
If you're starting up a business, you might think that it would be worthwhile to get an office space to work in. If you have an especially designated work-space, it will be a lot easier to find motivation. At home, there are a lot of distractions and you'll often find that you end up watching television, playing a game or doing something else equally as distracting. Furthermore, if you have anyone other than you working for your business, then you'll find it a lot easier to
Email marketing is a very big thing. Pretty much every single online business has a periodical email newsletter! I'm sure you sometimes roll your eyes at the number of emails you have coming in when you go to check on a day to day basis. As such, it's important for you to do some email marketing for your own eCommerce business! But how can you be sure that your email marketing is going to be effective? How can you ensure that you're sending emails which people want to
In today's blog post I would like to talk a bit about the importance of remaining neutral with your business. What do I mean by this? Well, what I am talking about is that you must not take a side in social or political issues. Occasionally, it may be a good idea to avoid this rule, but generally speaking, neutrality is best.
Let me tell you about a piece of social media marketing I came across the other day. I don't want to reveal the name of the business involved,
One thing you want, as a business, is for your existing customers to keep returning to you. Sure, you always want to be finding way to reach new customers too, but there's also a lot of money to be made by getting existing customers to come back. If somebody comes and buys something from you, you should do everything you can to ensure that they'll do this again, because they are obviously somebody who is willing to spend money on the product you provide. But how can you reward your
If you run an eCommerce business, then you will doubtlessly be making posts about it on social media, forums and so forth. By sharing links in as many places as possible, you are increasing the chances that somebody will click on one of them, head over to your site and become a customer. However, people are familiar with people from small businesses trying to do bits of self-promotion like that and so generally are able to tune it out and ignore it. So what can you do to make your links
In today's blog post I would like to talk to you a little about the danger of duplicate content - this is something which I have emphatically not spoken about before. Having lots of content on your website is a good way to improve its search engine rankings. As such, you can see why people would want to have as much content on their site as possible, maybe they'd buy a whole set of articles from another site, or repost the same things periodically, but there are definite risks when it
If you've recently launched your own eCommerce website so that you can take your business online (or are just starting a new, online business) then you will doubtlessly have been doing a bit of research about running and maintaining a website. Have you ever come across the mysterious sounding Google spiders? If you have and you're confused, I'm going to use today's blog post to explain to you what the Google spiders are and how they can help your website to be found by more
Facebook and Twitter are probably the two most well-known social media sites, but another network of roughly the same size is Pinterest. So, as I am sure you can tell, Pinterest is an excellent website to use if you would like to do some social media marketing. Pinterest is all about sharing images, rather than links and text and I'd like to take you over some of the ways that you could make good use of Pinterest when trying to market your business. Every social media website is a little
I recently spoke a little about preparing your eCommerce website for Valentine's Day, which is probably the next big eCommerce event of the year, but now I'd to take a step past that and talk about Easter. Easter is going to be on Sunday the 17th of March this year and is another time when you really stand to see a good increase in sales if you adopt an appropriate marketing strategy. I'd like to go over some of the items that might appeal to people and some of the ways you can
When it comes to social media marketing, a lot of people will neglect Google + in order to focus on the bigger names like Facebook and Twitter. Not all that many people use Google + and it's probably one of the least popular of the social media websites, so it seems logical to ignore it in favour of the more successful pages. But, actually, Google + does have quite a unique value all on its own and in this blog post I would like to tell you a little about how Google + can help your
When you run an eCommerce website, you need to be making promotions which tie into current events. Christmas has just ended and you hopefully did a lot of festive marketing to help sharpen the already sharp spike in sales that people see over the Christmas period. But now, with only three and a half weeks left to go, it's time to start focusing on Valentine's Day marketing, as that could also be something you can use to help drives those sales.
You might think that your
Google is the search engine that almost everybody uses. The fact that "Google" has entered English vocabulary as a verb is a very clear example of that. Google is, after all, an extremely helpful tool that helps us to find the things we're looking for online. But the problem is, while Google is free to use for everyone, they are keen to make as much money as possible from businesses. Google AdWords is a great way to advertise your business, but it is very expensive and not many
If you run a website of any kind, you need to be careful to avoid making typos. This is especially true of eCommerce websites. You see, though it may seem silly, a lot of internet users are very disappointed whenever they see typos on a website. You only need to look at the comments section on almost anything and you'll see that they're attacking anybody who has made even the tiniest of spelling or grammatical mistakes. If people spot a typo on your site, they might distrust you and
Social media marketing and content marketing are both important things to do when marketing any business, but especially an online one. The problem is that you'll always need a fresh supply of things to say or things to share. Let's say you're on three different social media sites and each one of them needs two or three posts a day; even if you post the same things on the different social media pages (and it is best to have a variety) that's still a lot of things to keep up with
When writing content for your eCommerce website, you want it to be as SEO friendly as possible. Part of that means that you need to get your keyword densities just right. Do you know what is meant by 'keyword density'? If not, allow me to quickly explain: there are certain keywords that you will want to include in any text on your website because those keywords will be things that you are expecting potential customers to search for before they find your website. The number of times that
So it's finally Christmas Day! If you're on the RomanCart blog and reading this on the day it was posted, then I really admire your dedication and have no doubt that you will go on to do great things with your eCommerce business. Have you done well this Christmas? Many businesses see a huge boom in business over the Christmas period because it's a time when people are buying more things (as Christmas presents). If you didn't really notice anything, don't worry too much;
If you run an eCommerce business then you may well be doing content marketing in order to help promote it. Some people think of content marketing as a very difficult task, but with the right approach, content marketing shouldn't be too hard. In many ways, content marketing has a lot in common with journalism and in today's blog post I am going to go over the similarities between content marketing and journalism, what you can learn from this and how you can get started.
Very recently, Facebook has gained the ability to properly display animated GIFs in its newsfeeds. Twitter has had the ability to properly display animated GIFs for quite a while. For those who don't know, animated GIFs are essentially very short, silent videos which loop over and over again. Most commonly people take scenes from movies or television and then add subtitles on and turn them into GIFs. People love GIFs and they are shared around quite frequently; sometimes they're made to
Marketing your eCommerce website is something that can be quite tricky. How can you decide what's best to do? How can you determine what will persuade your customers to make more purchases? Well, if they've purchased from you in the past, then you will already have a little information on them. The more times they make purchases, the more information you get and the more information you have, the better you can tailor your marketing scheme. This approach is called data driven
When running a business. two things that will always be in your mind are brand awareness and how you can get people to remember you. Marketing, as always, is key and one thing a lot of businesses have is a jingle. Jingles are usually very short and accompanied by only a few words, but their short and simple nature means that they get stuck in people's heads and if people keep thinking about you, their chances of buying from you in future are significantly increased. All the big
As the average person becomes more and more technologically advanced, eCommerce begins to grow at quite a rate. Think about how many people regularly use smartphones/laptops/computers today who might not have been on the internet at all ten years ago; all of these people stand to be eCommerce customers. One country which has seen a lot of eCommerce growth recently is India, because there has been a lot of technological growth there. So what does the future hold? Will the eCommerce industry
With Christmas getting closer and closer, you will doubtlessly want to acknowledge it with your eCommerce website in some way. Sure, you might offer sales and so forth, but it is also a good idea to communicate your Christmas wishes directly to your customers. In today's blog post I am going to offer a few suggestions about how you can create the best possible Christmas greeting for the customers of your eCommerce website.
Firstly, you could try making a video. With Christmassy
With virtually every single business, there's one key thing to always remember: your customers need to be accommodated. Essentially, the thing that makes a customer decide to use or not to use a business is how much they feel they've been accommodated. Is your website easy to use? Do you provide a nice variety of products? Are the products easy to use? It is clear what the products do/what the products are? These are all things you need to be asking yourself to ensure that it is the
If you want to have a successful eCommerce business, then one thing you're going to need to invest time in is marketing. The internet provides you with several viable avenues which can be taken for marketing (such as social media marketing and content marketing) and in today's blog post I'd like to go over one of the oldest and most reliable forms of internet marketing: email marketing. There are lots of different things you can do with email marketing and if you're not sure
When you do content marketing for your eCommerce website, you're ultimate goal is going to be to improve your SEO ranking. Each piece of content you write will likely be related to a subject that your potential customers are going to be sharing for and so you need to think "if somebody is interested in my product they'll also be interested in..." and then finish that sentence. The different things that you can finish that sentence with are the different things you should be
Social media marketing, email marketing and content marketing are all very effective ways to get your business known... But the fact is that with Google being such a huge and powerful corporation, their own advertising services often prove to be the most effective. For those who don't know, Google AdWords is the service that Google offers to do advertising for businesses. Whenever you browse around the internet, you'll see little adverts to the sides or at the bottom of pages you visit;
Today I'd like to talk to you about a little psychological marketing fact called the Paradox of Choice. If you offer a certain product for sale on your eCommerce website, then there's a good chance that you'll think to yourself "I should offer lots of variations of this product" maybe lots of different sizes, colours, flavours or whatever. The logic behind that, of course, is that now a customer can have exactly what they want, which would encourage them to buy more
If you're doing content marketing to promote your eCommerce website, then you are doubtlessly hoping that it will be both interesting and engaging. The problem is, with thousands of other businesses all over the internet trying to do the exact same thing, it can be difficult to know what you can do to ensure that your own content is unique enough to stand out. There are lots of approaches you can take, and any ideas you have, even if they seem unusual, are definitely worth experimenting
Though you want your eCommerce website to be very appealing and for your customers to stay on it for as long as possible, it will occasionally be appropriate for you to link away to another website. Maybe you're writing a blog post and talking about another business and it would make sense to give a link to their site, maybe you are using a link as a source for your content or maybe you'll be writing about an affiliate and need to link to their website. What do you do to keep people on
Today is the final day of November and while you may still be hosting a few Cyber Monday promotions, the next big thing you are probably looking towards is Christmas! For all businesses, Christmas is a time when you'll see a spike in sales. But while Christmas will already see a natural rise in sales, you'll see an even larger increase if you try hard to cover it in your marketing. Content marketing is a perfect way to focus on the festivities and in today's blog post I'm going
Google Plus (or, correctly, Google +) was Google's attempt at making a social media website. Sadly, it didn't really go all that well. Of course, with Google being such a big business, there are still a lot of people who do use Google +, but it's just that most businesses and people don't use it. When people think social media, they think Facebook, Twitter, Instagram or something else, but very few think of Google +. Having said that, Google + does have its strengths and I'd
When you think of SEO you think of Google. When you think of search engines, you think of Google. Any time you want to look something up online, your first thought is to go to Google. In fact, when somebody asks you a question you don't know, you might well say "Google it!" because Google really is that popular. Surely, Microsoft's answer to Google, Bing, isn't even worth considering? If you tell somebody to "Bing it" they might even think that you're
When you're running a blog (be it for content marketing or personal reasons) it's a good idea to stick to a regular schedule. Having a work schedule for your blog means that you'll be more motivated to update it and it will also let readers know when they should check back to see more. The problem with sticking to a regular schedule is that you may well come to a point where it's a day to update your blog, but you don't have any ideas about what to write. In these cases, be
Email marketing is a great way to keep your customers coming back to you. If somebody buys something from your eCommerce website and then gives you their email address so that they can be signed up to your newsletter, those newsletters will be a nice and regular reminder to the customer that your business is still around and that their purchases would be appreciated. If they weren't on your mailing list, there's a chance they'd forget about you after their single purchase, so
No matter what area of business you're in, there'll be people who blog about it. Arts and crafts, clothing, food, toys, you name it, there'll be blogs that are devoted to it. Some of these blogs will doubtlessly have a large number of readers (many of whom will be committed to the industry) and so wouldn't it be nice if they were to write a blog post about your eCommerce website? The extra link would be good for your SEO and all of the readers of that blog will be made aware of
For those who don't know, LinkedIn is the most professional of the social media networks out there. People make accounts on LinkedIn and their profiles are essentially CVs because people use them as a place to list all of their places of past employment and their skills. It's a website that employers will often check if they're considering hiring somebody but it can also be used for businesses who want to promote themselves. In this blog post I am going to talk about how you can use
If you want to start an eCommerce website, there's a good chance that there's an existing business doing something similar. Don't be disheartened if another business offers something similar, because for virtually every single business in existence, there'll be another one offering almost the same thing. People choose one business over another due to its unique selling points, so as long as you have some differences when compared to similar businesses, you have nothing to worry
If you want to start an eCommerce business, then one thing you're going to want is some high quality photographs. Maybe you'll want to have some images to go with your blog posts or maybe to be used at appropriate places across your site (a smiling phone worker on the customer support page, for example), regardless, professional level photographs certainly have their place on eCommerce websites. A good business to turn to, if you don't have the resources to produce your own
If you run an eCommerce website, one thing that it would be worth your time to do, is to read a lot of blogs. You shouldn't just read random blogs from anywhere across the internet, but you should try to read a lot of blogs from people who either work in the same industry as you, or people who just write about things related to your business. As well as bloggers, you should try to keep up with the news in relevant fields as well. There are lots of benefits of doing this and I'm going to
Businesses kind of have a bad name; whether or not they deserve that reputation is for you to decide, but you can't deny that people generally look at businesses as money hungry and amoral. But despite this generalisation, there are some businesses out there which are very socially responsible and are actively doing good in the world. If you have any cause which you're keen for your business to get behind, you could try hard to focus on that to give your customers another reason to buy
If you run an eCommerce website you doubtlessly want it to look as appealing as possible. You might be using beautiful, eye catching photography, a perfectly user-friendly design and offering the most generous prices on the most desirable products... but you know what's more likely to sway people than these things? Knowing that there are a lot of other satisfied customers out there. A lot of people equate popularity with quality and seeing that you are a popular service will really help to
If you want your eCommerce website to be as effective as possible (and of course you want that) then you'll need to ensure that it makes use of responsive web design. But what does it mean for a website to be 'responsive'? Well, doubtlessly a good number of you will know exactly what responsive web design is, but for those who don't, allow me to explain: a responsive website will respond to whatever it is that a visitor is using to view the site. Does that make sense? So, a
In the age of the internet and social media, there's a strong focus on sharing everything. Businesses post photos of their offices on Twitter, let you know when its employee birthdays, let you know about employee day trips and lots of other things too. The advent of social media has really done a lot to make the business world a lot more personal. This is quite good as it makes it more likely that customers will get to know the people behind your business and therefore feel more loyalty
Black Friday has been trending on Facebook recently; why? Because we're getting very close to the date and businesses are starting to announce their opening hours and discounts for the day. For those who don't know, this year Black Friday will be on the 27th of November. Maybe now would be a good time for your business to make its Black Friday announcements? It seems the perfect time! Plus, talking about Black Friday in advance is a good way to ensure that your customers know that
When you run an eCommerce website, one thing you're going to need is images. A website that's all text looks very unprofessional and unappealing, meaning that people who come on to the website are quite likely to leave it without really looking around. Of course, crucially, you're going to need images of your product (because who's going to want to buy something if they can't see it) but you are the only person who can obtain photographs like that. However, you also might
People in the world of eCommerce have been quite excited recently because Shopify have launched a new app called Sello. Part of the reason that this has gotten so much attention is because Shopify is Shopify and a huge business like them will always get lots of media coverage when they do something new. What a lot of people seem to be especially excited about is the fact that Sello gives people the power to sell things directly over social media. Does that sound familiar to you? Well, it
If you are a RomanCart-user then there is a good chance that you are also selling on eBay. RomanCart allows users to sell items over their own eCommerce website and over eBay simultaneously. This is quite handy because when somebody wants to buy something from the internet, eBay will be one of the first things that they think of. RomanCart makes it easy to sell over both of these websites at the same time and gives you the power to manage it all from the same place. In today's blog post, I
If you're running an eCommerce website then there's a good chance that you are doing some social media marketing to help promote it. Social media marketing, as I am sure I've said many times before, is a great way to keep in touch with your existing customers while also reaching new ones. What's more is that a solid social media output can make a business look friendly and appealing; this is a good way to earn people's trust and if people can trust you, they're much more
A good way to ensure that your customers will continue to return to you is to develop a good relationship with them. From the customers' point of view, there are loads and loads of different options available to them every time they want to buy something. If you want to ensure that your customer comes back to you, you have to be especially nice to them. What can you do to build good customer relationships? Well there are a few possibilities and I am going to use this blog post to go over
SEO is something which all online business owners grapple with. Social media and content marketing are two good ways to help make your site as SEO friendly as possible and they're two methods which lots of people are making use of. The truth is that when people talk about search engine optimisation, they're really talking about optimising their site for Google searches, as the alternatives are used so rarely in comparison. But there's one search engine which eCommerce business
I'm sure you'll be familiar with the telemarketing strategy known as cold calling (where you call somebody on the telephone who you've never interacted with before and try to persuade them to buy your product) but do you know about cold selling on social media? I'm sure you can figure out that this is where you contact someone over social media (with no prior relationship) and try to sell them your product. In today's blog post I am going to talk about how effective this can
Do you do content marketing for your eCommerce website? If not, you should really think about giving it a try because it can be really effective. The more subjects you cover in a blog, for example, the more keywords you'll have which will bring you up in Google searches. Furthermore, if you've written something really interesting/entertaining, or made a great video or a handy graphic then there is quite a chance that your customers will like to share it. People are always sending each
Every day more and more businesses are realising that content marketing is a great way to reach new people and every day businesses are making sales as a result of their content marketing strategies. If you're not doing it, then now is as good a time as any to get started! In today's blog post I would like to go over some of the most common mistakes people make when doing content marketing so that you can avoid them when you start to do it yourself (or, indeed, so you can stop them if
RomanCart is based in the UK (we've got a lovely office in the heart of Bath) and Thanksgiving is a holiday which most people in the UK do not celebrate. We know that a lot (though certainly not all) of RomanCart users are based in the UK too, so I can imagine that some people are reading this and wondering why we're taking the time to write a Thanksgiving themed blog post. Well, keep on reading and you will find your answer!
Even if you're a UK-based business,
You might have an absolutely superb business idea which will appeal to millions, if not billions, of people and make an eCommerce website to get it started. The problem is that no matter how good your business idea is, if you don't do any kind of marketing then you won't get any customers. The internet is a huge place and if you don't do anything to draw attention to your website, how do you expect anybody to find it? But at the same time, marketing can be hard and you might not be
People making regular use of Twitter will have doubtlessly noticed something recently: they've now given users the ability to easily create polls. You may think that this isn't exactly a very useful addition, since you could already ask your followers any questions you wanted, but actually, this new poll feature is very useful. In this blog post I am going to go over the ways in which Twitter's new polls might prove to be extremely useful to your Twitter marketing campaign
If you pay for some form of advertising for your eCommerce website, then you will doubtlessly want to know whether or not that advertising has been effective. These things aren't cheap and you want to be sure that you're spending your money well and that you aren't wasting it on something which will ultimately not benefit you. So what can you do to monitor the effectiveness of an advertisement? Sure, you might experience a boost in sales after paying for an advertisement in a
So here we are; Monday again! For some people that's absolutely fine; they spring back into their work routine and happily get started on all the week's tasks. But, for other people it's the worst day of the week: the weekend feels like it was too short and they're unhappy that they've got five days to wait until they can dedicate so much time to leisure again. If you're the second of those two types of people, then this blog post is for you! I'm hoping I'll be
No matter what it is that you're selling on your eCommerce website, you're going to need to ensure that you always have a fresh supply of products. If you had only a few things for sale and it was going to be a long time before you could replenish your stock you run the risk of running out of things entirely; if somebody came to an eCommerce website where all the products were out of stock they might think you've gone out of business and so not bother returning!
In today's post I'd like to provide an introduction to social media marketing. If you already have a full understanding of social media marketing, then I'm afraid this blog post probably won’t be all that useful to you. If you don't know anything about social media marketing, then I hope this will be a useful introduction! Social media marketing is very useful and now is as good a time as any to learn.
There are various different social media
Google offers a large number of services and you doubtlessly make regular use of at least one of them. Today I'd like to talk a little about Google Trends, which not quite as many people know about. Google Trends allows you to see how often different terms have been searched for via Google search over periods of time. This is all presented in a nice, easy to understand line graph. The information that Google Trends provides is very useful and any business could make good use of
If you already have a RomanCart and run an eCommerce website with it, this blog post isn't going to be of any use to you. Indeed, this blog post is for people who are total beginners. Maybe you're somebody who wants to take a business online for the first time after years of running it offline, maybe you heard "eCommerce" mentioned in a seminar you attended and are keen to find out what it is, maybe you're looking into starting a business on the internet. There are
Content marketing, more and more so, is becoming one of the best ways to reach new people over the internet. For a lot people, this takes the form of writing a blog. Blog are quite simple and anybody can do them, but other people prefer to work more visually with infographics and striking images. This makes a lot of sense because graphics and images can be consumed by potential customers a lot more easily than a blog post can. But, of course, if you want to do some visual content
Content marketing is the new big thing that a lot of businesses are talking about (and doing) online. But do you know what it is? There's no shame if not. Maybe your business has only just gone online and you don't really know all that much about the internet or maybe marketing is simply not your strongest point. It's fine, it's understandable. In this blog post I'm going to explain the concept of content marketing and then hopefully you'll gain a strong enough
The good thing about having an eCommerce website is that it means you potentially stand to make new customers from all over the world. We've recently seen a surge in eCommerce business from rural China after people realised how useful it was for buying products which were difficult to get their hands on offline, then there's the enormous growth of Indian eCommerce website Flipkart and now there are reports of eCommerce growth from in Pakistan too. It's nice to see how more and
Google offer a wide range of different services and many of them will be useful for you and your business. In today's blog post I would like to focus on Google Alerts in particular and how you could make good use of it. Google Alerts is a service which sends you periodical emails full of news articles that have a certain term in the title; so, for example, if you wanted all of the latest news on 'iPhones' then the term you would use would be 'iPhones' and you'd
Twitter is one of the best social media websites when it comes to marketing. You can see what your competitors are doing, reach new customers, maintain the interest of old customers, answer queries and just generally present a positive image for your business. But it can be time consuming and, occasionally, hard to keep track of everything; if you find that these are common problems for you then you might like to try using TweetDeck. It's a little known service that Twitter provides and is
Social media marketing is a very useful way of reaching new people and of making a name for your business. It gives old customers friendly reminders of your products and deals, persuading them to keep returning, and also provides a nice platform for customer interaction. But, despite it being totally free, a lot of businesses are not on social media. Why is this? Well, someone might say "I only really sell things that pensioners will want and social media's for young people, isn't
Though they are slowly but surely being replaced by emails and other forms of internet-based communication, fax machines still have their place with a lot of businesses. Maybe some people are just used to fax machines and so don't make the switch to a more modern form of technology and maybe some business are generally just lagging behind when it comes to electronic advancements; there are lots of reasons that certain businesses (and people) might still use fax machines. If
The one thing that all new businesses need to be doing is finding customers and making new connections. There are several ways that you can take steps to achieve this, but what I want to recommend in this blog post is social media marketing. Social media is used by virtually all businesses these days and is becoming an increasingly useful marketing tool. This is something that, for new businesses especially, will prove to be very useful.
Before I go on, I need to tell you something
If you're doing content marketing for your eCommerce website then I assume that you are regularly updating a blog or something like that. The problem is that we all occasionally get a little bit of writers' block and sometimes it will be hard to think of anything to write in your blog. Most businesses will fill their blogs with interesting pieces on things related to their product and news from their industry. But what if there hasn't been very much in the news and you really
Christmas is just a couple of months away and you should probably have started to get your business ready for it. Over this period there'll be an increase in sales no matter what your selling, because no matter what it is there'll always be somebody who wants your product as a present. So how much money do you stand to make? Well, according to estimates, people are due to spend an enormous $8 billion on Christmas eCommerce purchases and you are going to be a part of
If you run a business, there's nothing which is quite as valuable as customer feedback. If you know what people like about your business you can focus on it and make sure everybody sees it. If you know what people dislike about your business, then you can make changes so that the problem will be resolved and that nobody else will be able to take issue with it. But how can you know what your customers are thinking?
Well, one service which you might like to look into
Today wouldn't be the first time that I've spoken about the growing popularity of mobile eCommerce (or mCommerce) and it almost certainly won't be the last! Why is that? Because mobile phones are used by virtually everybody and, if you ignore them, then you are actually doing something which will hurt your business. The most recent figures show that an enormous 52% of all eCommerce traffic comes from people using their mobiles! If you don't do anything to accommodate mobile
Not too long ago, it was announced that Facebook might soon be implementing a 'dislike button' to their service after years' and years' worth of requests. Now we have a little more information on the subject and it seems things won't be quite as simple as they seemed. Initially, people worried that the 'dislike' button might just be used to bully people and to spread negativity (it was meant to be used so that people had an alternative to the 'like' button on
Do you run your own business? Maybe you've been doing this for years and slowly but surely building up a large number of local customers. But perhaps you've gone as far as you can; all the local people who'll be interested in your product are already buying from you and your location means that you don't encounter too many other people. It seems hard to imagine how you might increase your customers without opening up an extra shop somewhere else (which is not within your
If you've got a new and upcoming business started, you're doubtlessly going to want to know each and every time somebody is talking about it. Either people will be writing excellent things about you and the services that you offer, and reading it will give you a nice boost of confidence (and something to draw others' attention to and quote for your own purposes) or you'll read something negative about your business and be able to use it to see your business's faults and take
Do you use eBay along with RomanCart? Or do you maybe not even use RomanCart and only use eBay? Well, if so, I have a piece of news for you which you might be quite happy to hear about! Starting on the 15th of October, eBay are going to start giving users more free listings. In the past, you were allowed to list up to twenty items without being charged for any of them, but once this change has taken place you'll be allowed to list up to fifty items, so, it's quite a
How does social media effect businesses? Well, I know what's going to be the first thing to pop into everybody's mind: social media helps businesses increase brand awareness and to reach new people. That's true, that is probably the main way that businesses make use of the different social media platforms... But what else can it do? The answer is that it can go so far as to improve the products/services which businesses provide! This, in turn, is also likely to help with attracting
Email marketing is a very useful marketing strategy which can really help to drive sales. If somebody buys from you once, or even just visits your site and then signs up to join your mailing list, you can use email marketing to make sure they keep coming back to you. So what's the best way to go about it? How can you be sure you're doing good email marketing and not just spamming people? Well, if you're not too sure, then I hope that this blog post will give you a
The Business2Community people have put together an infographic which is likely to be very interesting to anybody who is a part of the world of eCommerce (or anyone who hopes to soon be a part of that world). Here is a link for you to follow, if you'd like to take a look, but don't worry if you'd rather not, as I am going to go over the key points in a second. As that is a very interesting piece of content, I thought it was important to share it with as many people as possible.
We are now into October! It's the month where we really get into the swing of autumn; the leaves start changing colour and falling from the trees, the clocks go back an hour, things get colder, you'll probably see the first frost and it will soon be Halloween. For a lot of people, Halloween is a day to do something fun, a day to relax with their family and friends and a day to get excited about. Keeping this in mind, with the right approach, you might see a boost in sales in the build
You may have seen in the news lately, that Twitter are making a big push for people to be able to do eCommerce through their service. This is hardly surprising when you consider that Facebook has recently done pretty much the exact same thing and this is basically just a case of Twitter trying to catch up with their competitor. Nonetheless, this is an interesting piece of news as it provides yet another way for people to make purchases online and also because Twitter is great for reaching
If you run an eCommerce business, there are a couple of things which you're always going to want to know: How many people are coming to my site? Which pages on my site are the most popular? and getting the answers to these questions could be very useful in helping you to enhance your website. Google Analytics can give you these answers, and as it is a free service you should definitely consider trying it out.
Once you've signed up for Google Analytics and given
As I am sure regular users of social media will know, over the space of the last week Facebook crashed twice, making it impossible for anybody to use for a while. This was met with a lot of anger from people who had been using it at the time and who found themselves suddenly unable to continue with what they were doing. It was only down for very brief windows of time, but this still caused a considerable degree of outrage. So what can we learn from this incident?
Well, firstly, it
If you use RomanCart then you therefore must also have a website, or more specifically, an eCommerce website. What do you do to keep this website up to date with modern trends? Have you ever redesigned it? Or has it been the exact same thing for years? If so, you might like to consider doing some kind of redesign soon. In this blog post I am going to go over why it is important to regularly update and redesign your website and hopefully that will give you something to reflect on for your own
It's a good idea to be producing lots of content for your business because this is a great marketing strategy which will draw lots of people in to your website. But there are lots of different kinds of content and there is a content hierarchy which reflects what is most popular and what is most likely to be consumed by prospects. In this blog post I am going to go over the three main types of content and I shall list them in hierarchical order (starting at the bottom).
When you run an eCommerce website, one thing you'll need to be especially conscious of is how you price your items. It would be a good idea to look around and find out what your competitors are offering for the same product. Ideally, you want to aim to offer your products for much cheaper than your competitors, but there's something you need to be conscious of when pricing your items which many are unaware of.
While offering a low price is what you should do, offering
With the economy as it is at the moment, many people are finding it hard to find long term, full time employment. Not only can this be a little distressing for people, but it also means that they might worry about a proper source of income. Does that sound like the situation which you're in? If that's the case, then I just might have a piece of advice in this blog post which may well prove to be very useful!
What I want to suggest, if you can't find any work, is making
Social media marketing is a hugely useful way to get your business's name out there. There are so many different outlets (Twitter, Facebook, Google +, LinkedIn, Instagram) and each of them will require a slightly different approach, but they'll also each give you access to different groups of people. I can see why you would want to be on as many social media outlets as possible, though I can also see how that could potentially become difficult. You'd have to be signing in to various
In social media marketing, Twitter is a really great way to reach new people. You can interact with others, share your work, follow hashtags, share others' work. It's a great way to be social while also getting your business name out there. Ideally, your main Twitter feed will be a good place for you to go to find lots of new tweets which will be relevant to you. However, when trying to build up your own followers you may find yourself following lots of other people, meaning that they
To avoid any potential confusion, I am not going to use this blog post to talk about the 'health' of a business. It's true, for a business to run properly every person in it needs to be happy and you need to make sure that everyone is treated well and given everything they need to do their job properly. That’s would be a ‘healthy’ business. But instead, what I do want to talk about is your health and how running a business might impact on that. It is
In the modern world of the internet and technology, a lot of the time a password is all that lies between your private documents and the whole world. That sounds worrying until you realise that it shouldn't be too hard to come up with an especially safe password. If you're not sure how to determine a good password, then perhaps this blog post will be beneficial to you. Follow my instructions and your eCommerce business will remain safe and secure.
Firstly, what you must
Telemarketing is a marketing method which has been used for decades and the reason that it's been used for so long is because it really is very effective. Sure, it may have a bad reputation and many may think of it as annoying, but the fact that it does work shows that there must be a significantly large number of people who find it to be quite useful. But it's a numbers game; every person who does want to buy from you will probably come after at least twenty people who did
As technology becomes more and more advanced, people find that there is an increasingly large number of ways that they can make their websites unique. These days people have flashy graphics, music, automatically scrolling menus, sound effects when you hover over options, bubbles of text appearing over things and all other kinds of things like that. For many, it's a way to make their website very unique.
However, in some ways it's best to keep the design of your website
Have you got a website? Maybe you've been doing a good job of running a blog for some time or something like that and have decided that you want to find a way to monetise that. Well, RomanCart is a service which you really might like to consider because our shopping cart software can turn any website into an online shop. It could be a great way to turn a hobby into a source of income, but it could also be quite useful if you wanted to start a new business venture; you could, for example,
In any business you're going to have a lot of documents which need to be constantly updated and the bigger your business is, the harder it may be to maintain these documents. Different customers have different needs and different orders need to be handled in different ways; of course, all of this is going to mean that you have to keep all of your information constantly updated so that you always have accurate records of things. But if, for example, you had two employees (maybe in different
If you run an eCommerce business, or indeed any business, then you are going to have a lot of important documents which you need to keep safe. These days I expect all of your paperwork will be saved digitally, rather than being actual 'paperwork' stored safely in a cupboard somewhere. I would suggest that you do make physical copies of all of your important documentation, just to be sure that you've got spare copies of things, should you need them, but that is not the main
Yesterday I wrote a blog post called "What is mCommerce?" and, as I am sure you can guess I then provided an explanation of the concept of mCommerce. However, another new and emerging thing in the world of eCommerce is fCommerce. What is fCommerce? Well, read on to find out! You may be surprised to find that, thanks to RomanCart, you may well have been quite ahead of the game on this one.
It's rather silly, but fCommerce is actually just a term that people use
If you're reading this blog, use RomanCart or even if you are just familiar with RomanCart, then I expect you are probably familiar with the term 'eCommerce'. If not, I shall break it down very simply: eCommerce is electronic commerce or, electronic commercial activity and therefore just any time when you're spending money over the internet. But while that may seem all well and good, you might have also seen things online referring to mCommerce and wonder what exactly that might
When polishing up your eCommerce website or starting up a blog for content marketing, one thing you're going to need is images. Images brighten up a website and are the difference between a website looking bland and unexciting and a website looking appealing. It's also the difference between a piece of content looking like a boring block of text and looking like something people will actually want to read. So, basically, images are key in the visual design of a
Have you just signed up to RomanCart? Are you hoping to make your site into an eCommerce website but don't yet have a plan for your products? If so, this blog post might be useful to you! There are lots of products which are available to be sold online and I am about to go over some of the most popular options.
Everybody wears clothes and most people like to wear clothes which are a unique reflection of their personality and soul. As such, it's not uncommon for
The other day I wrote a blog post explaining what Black Friday was and when it happens. If you don't have time to go back and read it, then I shall briefly summarise it now: it's the Friday after Thanksgiving when businesses offer a huge range of large sales. But after that day comes Cyber Monday. So what's Cyber Monday? Well, Cyber Monday is kind of like the eCommerce version of Black Friday. Sure, many eCommerce websites take part in Black Friday too, but Cyber Monday is
On the internet there are three main types of content: text, images and videos. Obviously, there's quite a bit of overlap between those things and they will also be used in conjunction with one another quite often. Generally speaking, text is the thing which is least likely to be consumed, then images, and then videos. Take that with a grain of salt though, because people might not always be in a position where they are able to watch a whole video but they will always be able to read text
Black Friday is a big day for a lot of businesses. For those who don't know, Black Friday is the day when shops tend to offer a huge number of sales and discounts. They only last a day, but on Black Friday you'll find items for sale at prices much, much cheaper than you'll see them at any other time of the year. Businesses may make less money on each individual sale, but they make so many more sales that they still make a huge profit.
So doubtlessly you're going to
RomanCart is a service which will provide you with online shopping cart software for your website. But if you're new to the world of eCommerce, or even to the world of the internet, you might be a little unsure as to what an online shopping cart actually is! If that is the case then I am going to use this blog post to introduce you to the concept. I appreciate the fact that many of you are likely to be much more knowledgeable about this subject and that this blog post won't be so useful
RomanCart was designed so that anybody who had a website could then go ahead and turn it into an eCommerce website. We're compatible with a huge number of providers and have enabled many people to go on to become big successes in the world of eCommerce. But while most people may find RomanCart to be extremely useful, we're not afraid to admit that occasionally people aren't satisfied with RomanCart; some people like to control all aspects of their website from the same place, and
According to a recent study, social media has overtaken online entertainment as the favourite internet activity. If that doesn't persuade you that social media marketing can have a huge influence on people, I don't know what will! The article makes several suggestions about what it is that has caused this shift in popularity; on the one hand, it could be that smartphones are being used more and more by people and social media is the easiest thing to use online on smartphones. I
When you run a business you always want to be thinking about what the next steps will be. For a business to flourish it needs to be constantly updated and enhanced. So if nothing's changed for a while, you should start thinking of some of the things you could do to take your business a step further. Innovation is always a good idea and coming up with something new and unique stands to make your business stand out (you don't have to do everything 'by the book') but, of course,
One of the most commonly known forms of marketing is telemarketing. Almost everybody has had the experience of sitting at home, not expecting any body to call them and having the phone start to ring. They answer the phone and find that it is somebody who is trying to sell them something. They're calling on behalf of a business and they're hoping to get you to buy something from them or to subscribe to a service of theirs. Sure, it might seem annoying when it happens, but everybody is
If you run your own eCommerce business you're going to want to get people to find out about it. A good way to do this is to try and 'woo' people over social media so that they know how nice you are and how good your business is. But I know what you're thinking "How can I be sure that I am interacting with people who'll ever buy from me?" which is a reasonable concern. You might spend ages interacting with someone over Twitter and sharing their work, only for it to
Content marketing is a good way to add an interesting addition to your eCommerce website. Not only does it mean your website will have some nice new features, but as a result of it existing customers will be more likely to keep coming back and people are more likely to find your website for the first time because you will come up under more searches. It's good for SEO and it gives your business a voice, so you should certainly get on with some content marketing. But getting
Content marketing is a great way to bring more people to your website and to ensure that they keep coming back. When people read pieces of content that you have written it will give them an impression of you and your business and make them more likely to buy from you. However, this can go one of two ways; either content marketing will prove to give your business a bit of personality and help to make people warm to you, or, if done badly, will turn people away from you.
The internet, as I am sure you know, can be a dangerous place. Malicious people use it for identity theft, scams and to just outright take people's money. It's not uncommon for groups to threaten to take down a website (usually through flooding it with traffic) unless they pay them off. So much like a physical shop on the street runs the risk of somebody coming in and robbing the place, your eCommerce website has the risk of online criminals coming along and trying to extort
The Business 2 Business Community recently shared a very interesting infographic which shows just how much mCommerce has been growing lately. Take a look at it for yourself; you will doubtlessly agree that there are some interesting facts on there. What it also shows is that people need to be aware of the importance of mobile phones and smartphones. Though laptops and home computers are still the largest platforms on which eCommerce transactions take place, you still need to be conscious
If you run an eCommerce website, everyone will expect you to offer sales every now and again. It's just a thing that every kind of shop does. But what if you can't afford to do sales? Sure, cheaper prices will look good to potential customers, but you run a business and you can't reasonably offer such low prices! Well, the fact is, that if implemented properly, sales won't lose you any money; in fact they will make you some money.
If you did a sale and
Twitter is one of the most useful free marketing tools around. Tweeting regularly is a good way to keep yourself fresh in the minds of existing customers and to interact with/be noticed by new, potential customers. The most important things are to tweet regularly, to use hashtags, to interact with others and to be nice! But there's something a lot of people fail to do which is actually something which can make quite a difference.
You should be uploading images with most tweets
I know we're still in August and it is technically still summer time (despite the rain), but for a lot of businesses Christmas lasts from September to December. Of course, that might not be the case for you, but it would definitely be wise to make some preparations for the Christmas season. Many shops take on additional staff at this time of year (and, indeed, are likely to be advertising already) and it's something you might want to do too.
Obviously, it varies from
If you started up your own eCommerce business, you likely did so alone. That's not to be presumptuous; many start businesses in small groups, but it is certainly not uncommon for people to use RomanCart and get their eCommerce business going alone. This is pretty reasonable; these things sometimes start as a hobby or as something which people do alone. But, what you need to ask yourself is whether or not you will be able to keep it going all by yourself.
While being a single
Social media marketing is a crucial part of any marketing strategy these days and an eCommerce business, especially, requires that you make use of it, if you want to reach a lot of people. So it's important to dedicate a portion of your time to social media marketing every single day; whether it's over Twitter, Facebook, Pinterest or whatever else, social media marketing needs to be done. But there's a certain risk that comes from social media marketing...
Content marketing can prove to be an extremely useful marketing strategy. If you're filling up a blog on your website with regular posts about interesting subjects, people will have a big reason to return to you regularly. Furthermore, it gives you a chance to reflect a bit of personality in your business; people will take a shine to you if they think you're nice because of the tone in your blog posts. This will encourage them that your business is worth their money. Plus, if they
There are loads of eCommerce websites on the internet. Even if you're selling a rather niche product, you're likely to have competitors and so you want to do everything you can to ensure that your website looks trustworthy and reliable. The thing about independent eCommerce websites is that people sometimes worry that they might be scams; if people are going to give you their bank details, they're going to want you to prove that you will be safe with them. Even though payment
When you first start up your eCommerce business, things may seem a little difficult. Maybe it's harder to attract customers than you'd hoped, you're a little unsure of how to make your website do a certain thing, you're not too sure about what to do with marketing and so on. If that is the case and you're starting to think that maybe you should give up; don't do it. It is natural to face unexpected hurdles at the start of a business venture, everybody does, and your
What is the refund policy of your eCommerce website? Is it something you've ever actually thought about before? If not, I think that it's definitely something that you need to give some consideration to. It would be a good idea to decide whether or not you are going to offer refunds on your website and to write up a solid policy. There are a few different approaches you can take and I am going to go over which are the best in this blog post.
You might not want to offer any
To do content marketing, social media marketing or, indeed, any kind of marketing, you're going to need at least a small splash of creativity. You can't be bland and corporate when it comes to marketing because if you are you won't catch anybody's attention. But what if you're the least creative person imaginable? What if you hate getting dressed in the morning, because choosing which clothes to put on is too much of a creative decision? Well, worry not! Of course, everybody
I know these blog posts usually cover things like marketing advice and ideas for how to enhance your business, but today I'm going to talk about something which is slightly different. RomanCart is a service which can be used to turn any website into an eCommerce website. It is compatible with popular websites like WordPress and can even be used to sell things directly over business pages on Facebook. It's exactly the kind of thing you might like to use if you already had an internet
Do you ever sit down to get to work on your eCommerce website, but even though you know what needs to be done and you're keen to do it, you just can't. For some reason, your motivation is lacking. You open everything up; you maybe make the tiniest amount of progress, but ultimately achieve nothing. If that's a problem you've been having, then perhaps I can offer you some advice with this blog post.
An important thing to consider is what exactly is causing
When running any kind of business on the internet, one thing that you absolutely need to do is social media marketing. If you are not active on social media it will make people think that you are not aware of its importance or, indeed, that you are not really very computer-savvy and therefore may not be running a reliable internet service! So get on social media, be it Twitter, Facebook, Pinterest or whatever else, and try and draw people in.
One particular social media marketing
Any regular user of social media is likely to have seen somebody's account get hijacked. Their name might be changed, their display picture will probably get swapped for an unflattering image, if not something totally unrelated, their gender will probably change and they'll have a status that says "I look like an onion" or something else, equally as embarrassing. Everyone will think they look silly and decide that they are not very secure with their Facebook account. In a
There I was working hard on a post about Facebook security. It was a post I was pretty pleased with and then, as I was happily typing away and getting close to the end of it, the screen went black. It seemed strange and I thought it might just be the monitor acting up for a second and that I'd have my post back in a moment. That never happened. Instead the Windows logo appeared on the screen and I was informed that it was performing an update. It took twenty minutes before I could actually
A lot of people are very modest. People don't like to brag or draw attention to good things they've done. To do so would be considered arrogant by some. But when you are representing a business things are quite different! Modesty is not the best policy in the world of business and adopting such a stance means that you are likely going to limit the number of people who might be interested in your business.
Imagine you made a large charitable donation. Naturally, you're
One of the most effective (and not to mention free) methods of reaching new people on the internet is by doing social media networking over Twitter. But this method won't just help you to reach 'new people' who might not have any interest whatsoever in your business or your product; it will help you to reach actual potential customers and really stands to bring you an increase in sales! If you're not familiar with the concept of social media networking, then read on for an
When somebody chooses to buy something from an eCommerce website they are making the decision to do an online order instead of going to a physical shop. As purchases in shops are still the overwhelming majority, you have to be thankful when this happens and ask yourself "why?" and the answer will always be convenience. It's so much easier to buy something with a few clicks than it is to head all the way down to the shop. So make sure you do every can to streamline the experience
Have you ever wanted to start a blog before? Blogs are a great way to collect your thoughts and reflect them in a worthwhile way. With a blog you can build up an audience of likeminded people and find a platform from which to write about the subjects which you are most passionate about. Sticking to a blog takes dedication and not everybody will maintain it. If you do do a good job of sticking to a blog, it's the kind of thing which will look attractive to future employees and the
If you use RomanCart then one thing you need to decide on is what payment gateway you're going to use. The payment gateways (as I am sure you will know but I had better explain anyway) are what are used so that payments can actually be carried out on your website. There are lots of different payment gateways and if you're having trouble deciding which one is best for you, then perhaps this blog post will be helpful to you. I'm going to talk about the payment gateway of Secure
One thing you'll notice is that a very large number of websites have a FAQ page. Do you have one on your own website? If not, I suggest that you add one whenever you get the time because they are very useful (especially for eCommerce websites), In this blog post I am going to explain just why it is that FAQ pages are so common and so helpful! If you're not sure you want to spend time writing one out, perhaps I can persuade you.
Firstly, if there's anything somewhat
Marketing is a vital part of any business and, these days, social media is a huge part of marketing. So I hope you've got pages for your business on Twitter, Facebook and any other social media outlets that you might want to use. One thing to keep in mind, however, is that you need to be careful: there are certain rules that you need to stick to if you don't want your social media marketing to backfire. It would be a terrible shame if the very thing that is supposed to promote your
There's no doubt about it: if you want a business to be a success you're going to need to spend some time on marketing. Don't think of it as something you can do to get customers, but as something you need to do in order to have customers. The sad truth is that very few people are going to just stumble across your website if you have made no attempt at marketing. It doesn't matter how wonderful your business is, and I have no doubt that you've come up with some
Marketing is one of the most important things to do if you want to have a successful eCommerce website. There's email marketing, social media marketing and content marketing and, really, you should be implementing strategies for all three. In this blog post, however, I am going to go over something you can do to save you time and to make your content marketing even more effective.
If you're churning out blog posts on a regular basis, you might forget about them once
If you had your own website (maybe something entertainment based) and you built up quite an audience over a period of time, it's possible that you would be trying to think of ways to make a bit of money from your website (which clearly is already useful to lots of people). You might then turn to RomanCart; RomanCart gives you the ability to turn your website into an eCommerce website. But what if you just built up a website specifically to be used with RomanCart and you don't yet have
A study has recently been carried out in order to determine the behaviours and attitudes of customers on eCommerce websites. Interestingly it showed that a majority of online shoppers are much more likely to buy something from an eCommerce website if it is offered with free shipping. It makes a lot of sense, really, since people wouldn't have additional shipping fees in a physical shop and so that make them feel like they are being ripped off, especially if the postage cost
In the modern world of the internet, almost everything a person does is monitored. Google is now linked to an account and so it knows your email address. Google monitors every search you make on their search engines and so knows what you are interested in. Google controls most advertisements and so indirectly has a sway over what you buy. Google owns a big number of the services on the internet, so they know everything you do. Facebook is recording you a large amount of the time. Even Amazon
As smartphones become more and more prevalent, so too does internet browsing through them rather than through a computer or laptop. All smartphones have access to the internet and some can connect from virtually anywhere and so it is becoming increasingly common for people to use eCommerce websites with their mobiles. In fact, some businesses are offering eCommerce apps and selling directly through apps without even having a website!
Thankfully, I don't think we are quite at
I recently wrote a blog post on how you can sell items directly over Facebook using RomanCart and now I would like to tell you something similar about Twitter. Unfortunately, we are unable to give you the power to sell things directly over Twitter, but we do offer something which could be almost as convenient to customers: the ability to share 'add to basket' links, which certainly do stand to increase sales.
Imagine you've got a fresh batch of your product
The internet is an incredibly useful platform which has the potential of letting you reach millions of people. As time goes by, more and more people are taking full advantage of the internet's potential and making huge successes for themselves. So it's quite an exciting time to have an eCommerce website and I can see why you might want to set one up right about now!
There is, however, one very important thing to consider when it comes to making a name for yourself online
In a previous blog entry I discussed how useful Facebook was as a marketing tool and if you're not too sure about Facebook marketing and haven't read that post yet, it could be a good idea to do so now. In this blog entry I am going to talk about opening up a Facebook Store and how that can be a useful way to drive sales and to improve your customer satisfaction.
Firstly, I feel that it is important to explain what exactly I mean by a 'Facebook
Amazon is huge. It's a contender for the title of "World’s Most Successful eCommerce Website" and continues to grow every day. They sell millions of popular products and at extremely affordable prices too! They're always branching out, with things like film and music streaming through Amazon Prime and there's no telling just what they might do next. So you, as someone with an eCommerce website, or as someone who is about to start an eCommerce website, might think
A couple of days ago I wrote a post about how Up Selling could prove to be a useful marketing technique. If you've not read it yet, you should do so now as it might be quite interesting to you. Anyway, if you didn't know about Up Selling, it's likely that you also didn't know about a similar technique known as Cross Selling. If you're able to implement an Up Selling system on your eCommerce website, you are likely to be able to implement Cross Selling too as it is a fairly
Since you can use WordPress and RomanCart together, WordPress is now one of the best tools out there to use in order to make an eCommerce website! WordPress has become one of the most popular of website creation tools and it's not very surprising when you consider that it gives you a high level of control and customisation over every site that you create, while also allowing you to produce lots of content. It's professional and accessible.
It's WordPress's content
In this blog post I am going to talk a little about a marketing technique known as 'Up Selling' and how it might prove to be useful for you and your eCommerce website. Of course, it's quite possible that you'll already be familiar with, and implementing, these strategies, and if that's the case, I'm pleased! I hope that works out well for you. However, everybody has different levels of experience and knowledge and this is for people who have yet to be introduced to the
If you want your eCommerce website to be a success, you're going to want it to stand out. There are a lot of website creation tools out there and anyone can make use of them; you've got to be sure that your own stands clear as a professional business which people can rely on. But how can you be sure of doing this? Well, one important thing to do is to make your website look unique so that it reflects the tone of your business.
One service you could use in order to make your
Social media marketing. It is crucial that all modern businesses make a presence for themselves in social media networks. As time has passed and we have become more technologically oriented, the modern consumer will expect any business they are dealing with to be on social media. Of course, not everybody will realise if you are not on social media, but if somebody comes to your pages and realises a lack of social media buttons and then searches online and finds that you actually don't have
Do you use RomanCart? Are you familiar with Braintree? Have you, perhaps, always thought that it would be pretty handy if Braintree and RomanCart could be used in conjunction with one another? I'm sure you can see where I'm going with this. If the answer to those questions is ‘yes’ then I am pleased to tell you that the ability to use RomanCart with Braintree is coming soon and this, hopefully, stands to help enhance a large number of your eCommerce
WordPress is one of the most commonly used website creation tools. Most people use WordPress to make a blog, or to have a website where they post articles because WordPress is an excellent content management system. It's used by both regular people as well as successful businesses, so you can tell that its appeal is very broad. It's available for free, or for a fee if people are looking for a more advanced service. Since it accommodates so many people it gets used a
Customer service is one of the most important aspects of a business. If a customer isn't certain that you'll support them through every step of their dealings with you, then there's a good chance they won't even buy your product. It's not just making sure they have an easy way to get in touch should they encounter a problem, either; if your website design isn't very user-friendly, customers might well just give up and leave your site, never to
It's been in the news lately that Facebook is planning to start offering a paid service to those with business pages; this new paid service will give you the ability to sell items directly through your Facebook page. This sounds great! Now when people come to your Facebook page they won't have to click through to your website if they want to make a purchase, they can do it directly on your page. You could make a post about a sale and in a couple of clicks a customer will have their
If you want your eCommerce website to thrive, you're going to have to make use of marketing. The internet is a huge place and there are thousands, if not millions, of people out there who are trying to get themselves and their businesses noticed. Who are the ones who get noticed? They're the ones who make good use of marketing. There’s social media marketing (which everyone uses), email marketing and other, more traditional forms of marketing, but the one which people
Do you use WordPress? Are you a blogger who has built up a reasonably sized audience? Are you starting to wonder about ways you can make some money from your WordPress site? If the answer to those questions is 'yes' than RomanCart could prove to be a very useful service for you. We offer software which can turn any website into an online shop and we have an app which makes RomanCart fully compatible with WordPress. So if you do want to make money from your WordPress blog, this could be
Perhaps your eCommerce business has been developing steadily for a while now. Does that mean you shouldn't still be thinking of new ways to improve and expand? I would say that the answer is no. If your website is just something you run in your free time and you don't really have time for any expansion that's fair enough, but I think you should always be looking for ways to make things better. Perhaps if your business is just something you do on the side and you continue to
You may not have known, but you can actually use RomanCart with WordPress with our WordPress plugin. This will doubtlessly be quite an interesting piece of information for those of you who already have WordPress sites, but even if you don't it's something for you to keep in mind for future consideration.
WordPress is one of the most popular website creation tools available. It is quite easy to use, yet can be used to create anything from simple blogs to very
When you run an eCommerce website, you want it to be a profitable as possible. Of course, most of the money you make with your website will be through your sales, but you might wish to investigate other ways that you can make money. You may or may not be familiar with Google AdSense, which is a service that provides websites with advertising. In this post I am going to give an introduction to Google AdSense and discuss whether or not it would be appropriate to use it on your eCommerce
If you've got your eCommerce website up and running, one thing you always want to be doing is thinking of ways to enhance it. How can you make things better for the customers? How can you attract new customers? Well, something that will achieve both of these goals is setting up a blog!
A blog will make your existing customers happy because it will give them another reason to keep returning to your site. If they visit just to make a purchase they might
"Are you on Facebook?" that's a question which you have doubtlessly heard many times! Facebook has become so big that it is a large part of many people's lives; not only do people use it for social interactions, but they also use it to keep up with popular people and organisations which they are interested in and as a source for news. This is why Facebook has proved to be such an effective marketing tool. Social media is huge right now and Facebook is the biggest of them all;
As you'll know, it's always important to keep a steady flow of traffic coming to your website. This is especially true when it's your main source of income! So I'm sure you're always looking for new ways to increase your traffic, but it isn't always going to be easy. There has to be a time when somebody goes from being totally unaware of your business, to being interested and likely to make a purchase. When does this happen? Well, your existing customers might tell their
When you think of social media, the odds are that you'll also think of Twitter. Much like many other social media outlets, Twitter is a perfect tool for online marketing and can be used to reach new customers, to stay in touch with old customers and to generally increase your brand awareness. You may be familiar with Twitter, you may even use it regularly, but that doesn't mean you know how to use Twitter for marketing purposes and in this blog post I am going to go over the ways in
One of the most important things for any business is to make sure that you are providing a good customer experience. If you run a shop and the staff are impolite, customers probably won't come back. If you run a website, meanwhile, the things you need to ensure are that your website appears trustworthy and that everything is simple and easy to navigate. Without these things, potential customers are likely to visit and never return. So what can you do to make sure you're meeting these
When people think of social media marketing, they think of the obvious ones - Facebook and Twitter. Fewer people would think of Instagram as a great marketing tool, but actually it has proved to be very effective for some businesses just as it may do for you. So in this post I'm going to talk about how you can use Instagram as a marketing tool for your eCommerce business.
First of all, to make sure that all of your customers and prospects are able to find your Instagram feed,
If you run your own eCommerce website you should probably be making use of abandonment emails. If you aren't, I'm going to talk about them in this blog post and why it is that they are so important. Calling them 'abandonment' emails makes them sound a like something which is terribly dramatic, but it's actually nothing like that. If you're unfamiliar with the concept, an abandonment email is essentially just an email which is sent to a customer who took the first few
If you run an eCommerce website, there are lots of reasons that you might like to have a customer's telephone number. If there is a problem with an order, it's good to be able to contact a customer over the phone as these kinds of issues are often easiest to resolve when speaking directly to somebody. It's also important to consider that an apology sounds a lot more heartfelt when you offer it directly. Furthermore, if your business makes use of telesales, then you might like to add
If you want to have a successful eCommerce website it is vital that you understand your audience: what do they like? How likely is somebody to make a purchase after they visit your site? Do they look around at lots of the pages, or only ever look at the homepage? If you had the answer to these questions you would be able to tailor your website to suit the needs of your customers even more. One tool you can use to give you these answer is Google Analytics; a completely free service offered
If you're running an eCommerce website, the one thing you want is for it to be easy for people to use. The customer's convenience must always come first, because if they have any trouble with your site they aren't very likely to make a purchase. You may make the effort to have an easy to understand layout, simple payment gateways and customer support which is always available, but there's one thing that a lot of people overlook. If you've got a website, it's up for the