Mobile Email Marketing

By Adam  |  17 Feb 2016 12:00:00

Email marketing is a very big thing. Pretty much every single online business has a periodical email newsletter! I'm sure you sometimes roll your eyes at the number of emails you have coming in when you go to check on a day to day basis. As such, it's important for you to do some email marketing for your own eCommerce business! But how can you be sure that your email marketing is going to be effective? How can you ensure that you're sending emails which people want to read?

Well, one thing that you need to keep in mind that is that, as time goes by, more and more people are using their mobile phones to access the internet and therefore also to check emails. Mobiles, of course, have smaller screens and if somebody were reading an email on their phone, something that was optimised for laptops or desktops would be frustrating. Nobody wants to have to continuously scroll left and right to read an email, or to be able to properly see an image. Make sure that any emails you send will look just as good on a mobile screen as a computer screen. If you'd like, you could always try sending a test email and then opening it on your own phone, just so that you can see that it all works properly and looks good.

You just need to remember that the internet can be accessed on many different devices and so you want things that you put out onto the internet to be viewable on many different devices as well. Email marketing is something you need to do a lot of if you want to get much response from it and the good news is that it's quite easy to do a lot, you just need to ensure that the email marketing which you are doing is the kind of thing that as many people as possible can enjoy. However you decide to proceed with your email marketing, I hope you'll be able to instigate a lot of sales.