Monitor Your Social Media Marketing With Bitly

By Adam  |  22 Jul 2015 11:00:00

Social media marketing. It is crucial that all modern businesses make a presence for themselves in social media networks. As time has passed and we have become more technologically oriented, the modern consumer will expect any business they are dealing with to be on social media. Of course, not everybody will realise if you are not on social media, but if somebody comes to your pages and realises a lack of social media buttons and then searches online and finds that you actually don't have any social media feeds, it will make them suspicious. So the point is that you need to be making use of social media marketing: but just how can you be sure whether or not it's having an impact?

 

Well, if you want an easy way to monitor your social media marketing, maybe Bitly is the service for you. Bitly is useful for two reasons: the first is that it will shorten URLs for you. Shortened URLs mean that you can share them on Twitter while still having room to say something worthwhile (since Twitter only lets you use 140 characters per post) which will make your Tweets more affective. But the most significant thing that Bitly does is that it allows you to see how many people have clicked on these special Bitly links. This will be extremely helpful as it will show you which places are the best to share your links and what kind of content is the most popular. With those crucial pieces of information you'll certainly be able to enhance your social media marketing. On the flip side, it also shows you which posts are unpopular and therefore the kind of things which it may not be worth doing.

 

So, with that in mind, it is probably well worth your time to sign up for Bitly! The things I've described in this post are only the things that Bitly will do for free and if you're willing to pay you'll be able to get an even more worthwhile and beneficial service. But since they do offer a free service, you have nothing to lose by taking the time to give them a try; what you do have, however, is something to gain and I hope that you will find success in your social media marketing campaign.

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About the Authors

Adam
RomanCart Content Expert