Inbound Marketing Techniques to Use on Your eCommerce Website

By Adam  |  5 Aug 2015 12:00:00

There's no doubt about it: if you want a business to be a success you're going to need to spend some time on marketing. Don't think of it as something you can do to get customers, but as something you need to do in order to have customers. The sad truth is that very few people are going to just stumble across your website if you have made no attempt at marketing. It doesn't matter how wonderful your business is, and I have no doubt that you've come up with some excellent ideas, but if nobody knows about you, nobody can buy from you.


So what marketing strategies are there? Well, there are many options open to you but in this blog post I would like to talk a little about inbound marketing. If you are not familiar with inbound marketing, let me explain it to you with a comparison to traditional marketing. With traditional marketing, you put promotional material for your business in as many places as possible in the hope that potential customers will see it and then be drawn in to your business. Inbound marketing is kind of the opposite of that. Through social media and blogging, you create so much content which is directly tied to your business that people come across it naturally, rather than being prompted to do so. It has one significant strength over traditional marketing; traditional marketing has been around for years and people are starting to become resistant to it. With inbound marketing, on the other hand, people may not even realise that it is marketing.


Imagine you sell very beautifully bound books. On your blog, you have a post about the best novels of the 21st century. A bookish person happens to be looking for a new book to read and searches "best novels of the 21st century" on Google and finds your blog. They like what they read and so they take a look at the rest of your site. Your product is so good they can't resist making a purchase. Of course that's a very specific example, but it can work for any kind of business; just think about what will interest your potential customers and write about it! Inbound marketing is very effective and you stand to gain new customers and increase your sales if you put it to use.

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