Social Media Marketing Introduction

By Adam  |  24 Oct 2015 12:00:00

In today's post I'd like to provide an introduction to social media marketing. If you already have a full understanding of social media marketing, then I'm afraid this blog post probably won’t be all that useful to you. If you don't know anything about social media marketing, then I hope this will be a useful introduction! Social media marketing is very useful and now is as good a time as any to learn.


There are various different social media websites and each of them will require a slightly different approach. What's true of all the social media platforms is that they give you the opportunity to give your business a voice; you can write short posts and share fun images which will all help to make your business seem like the kind of friendly place that people would like to buy from. Posts to social media might also get noticed by new people who then might just go on to become customers and they also provide polite reminders that you're still around to existing customers. Plus, it also gives you a chance to interact directly with people; if they have a problem or question and you can address it directly over social media. This means, firstly, that you might be able to communicate with them more easily and, secondly. that you might look good to your prospects.


For information on the individual social media websites you can read my dedicated blog posts. If you want to know about Facebook, which is great for staying in touch with existing customers with shorter posts and photographs, you can read about it here. If you want to know about Twitter, which is good for reaching new people and sharing short posts, you can read about it here. If you want to know about Instagram, which is especially good for visual marketing, you can read about it here. Whatever you decide to do or not to do, I hope that you will find success with your eCommerce website.

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